By Kim Seon Ah
Video = Samsung Electronics' official YouTube channel

This year's Consumer Electronics Show (CES), the world's largest trade fair for household electronics and information and communications technology that kicked off on Jan. 9 in Las Vegas, is showcasing the latest in technology and high-tech products of Korean companies.

About 4,000 businesses from 150 countries are participating in CES 2024, with about 760 of them from Korea like Samsung Electronics, LG Electronics and SK Telecom.

Samsung Electronics is displaying an upgrade of Ballie, a ball-shaped artificial intelligence (AI) home companion that debuted in 2020. Through self-mobility, it recognizes the surrounding environment of its user and carries out orders using voice recognition.

Using the world's first projector based on dual lens technology enabling both far and close projection, the device projects necessary content wherever the user wants in optimized sizes.

LG Electronics is showing its LG Signature OLED T, the world's first wireless transparent OLED TV. The screen's transparent mode allows users to see the space behind the screen and screen content at the same time and the black mode offers picture quality of 4K OLED TV.

The outstanding feature is the ability to see the space behind the TV after turning it off. Because the screen uses wireless audiovisual transmission and reception technology that eliminates all wires except the power cord, the TV can be installed in whatever place desired.

Supernal, an affiliate of Hyundai Motor Group that makes advanced air mobility devices, showcased a full-scale model of the S-A2, an electric vertical take-off and landing aircraft that Supernal has developed with the goal of commercialization from 2028. The aircraft has main wings with eight small rotating wings called rotors, a V-shaped tail wing and space for passengers to ride in. 

At 10 m long and 15 m wide, the device can accommodate five people including the pilot. The company's goal is to make S-A2 fly at a maximum altitude 400-500 m at 200 km per hour and travel a distance of about 60 km within a city after its commercialization.

SK Telecom is highlighting its core AI-related know-how through the devices Litmus Plus, which analyzes data on floating populations both indoors and outdoors based on AI, and X Caliber, which helps diagnose a pet's health using AI.

This year's CES runs for four days until Jan. 12.

sofiakim218@korea.kr