OURS Ep2 - Haenyeo : The Beautiful Name
Lee Han-yeong, the CEO of Soombi, is often called a "haenyeo lover." In regional dialect, the word "soombi" refers to the haenyeo's breathing after staying in water for a long time. It goes well with Lee's goal of publicizing the culture of the Jejudo haenyeo in the form of cultural content. In addition to developing character items and publishing books about the haenyeo, he has also organized haenyeo experience tours and underwater shows staged by the haenyeo female divers. The haenyeo, who at first shunned demonstrating their profession to the public, have become his reliable business partners because they were impressed by his enthusiasm and dedication. They have even grown to take pride in their underwater shows.