- Korean Cultural Centre India, “Discovering Kulture”, a video production program introducing Hallyu(Korean Culture Wave) in India
- “K-Pop music video production” online challenge event started
A promotional video using hanbok, which was recently produced by Korean Cultural Centre India, is gaining popularity from Indian netizens. Korean Cultural Centre India, which runs a program called “Discovering Kulture,” which aims to introduce various Korean Culture Wave(Hallyu) contents that can be encountered locally and to create public opinion on the Korean Wave, recently launched two promotional videos titled “Hanbok with K-Pop”, “K-Pop with Hanbok” on social media channels and recording 300,000 views so far.
The video titled “Hanbok with K-Pop” contains scenes of young Indian women wearing Hanbok and dancing to the song ‘Baby Shark’, a Korean song for children, the most viewed video on youtube so far with 10 billion viewership shot in each location of Korean Cultural Centre India, and “K-Pop with Hanbok” contains the dancing scenes in Hanbok with Black Pink’s song at major cultural and artistic attractions in Delhi of the women’s winning team, Girl Crush in the Delhi preliminaries of All India K-Pop Contest 2021 out of the 20 cities regional round.
Mr. Hwang Il-yong, the director of Korean Cultural Centre India said, “We are continuously developing experimental contents and operating events to meet local demand. It seems that the purpose of introducing Korean traditional clothing, Hanbok through K-Pop which is the Hallyu content familiar to the public, has been well accomplished. We are also negotiating with the one of the largest entertainment media channel in India to broadcast content introducing Hanbok, and preparing the K-pop music video production challenge event. We expect localized storytelling content through Hallyu content with the expansion of K-Pop through these series events and project.”
# Attachments
1. Discovering Kulture, Hanbok with K-Pop, K-Pop with Hanbok video link
https://www.youtube.com/watch?v=GLoFCjgs0d0
https://www.youtube.com/watch?v=c0kbQtelt7A
2. K-Insider Challenge, K-pop music video event guideline
https://india.korean-culture.org/en/271/board/124/read/114217
3. Information about Hanbok(style, history, etc.)
Source : Hanbok Advancement Center, Ministry of Culture, Sports and Tourism, government of the Republic of Korea
http://www.hanbokcenter.kr/user/nd74363.do
Lines flow and become hanbok
Hanbok is a traditional Korean costume, and while maintaining the basic composition of the lives of the Korean people for more than 5,000 years, the form and structure have changed in various ways according to the living culture of the time, the circumstances of the times, and the sense of beauty.
The hanbok we wear today follows the middle and late Joseon Dynasty. The upper body is tight and the lower body has a rich lower back upper arm structure.
The hanbok consists of a top and a bottom, and if you look at the basic composition, men's hanbok consists of a trouser, a jeogori, a vest, and a po. In addition, there are belts, daenim, beoseon, and shoes necessary for wearing trousers. Women's hanbok consists of underpants, underskirt, outer skirt, underpants, jeogori, po, beoseon, shoes, etc.
The structure of hanbok is very simple by cutting it in a straight line and flat, but if you look at the sewing method, the method of breaking the seam of all clothes is precisely determined, and the collar, bleeder, and bottom are sewn in a curve. The way to wear it is fixed, but it is a functional garment that is comfortable and complements the body shape because there is room in the clothes.
Hanbok is not made to fit a three-dimensional body shape from the beginning like Western clothes, but is made in a flat shape. In other words, depending on the body type of the wearer and how to wear it, the shape of the clothes changes, and the natural flow of lines that occur accordingly appears beautifully. These lines make the wearer and the shape of the hanbok stand out even more, so it is considered as one of the unique morphological beauty of hanbok. In addition, our clothes have a way of wearing layers of clothes, from underwear to outerwear, so a unique line of clothes flowing down according to the body type appears with natural richness without artificial beauty.
Hanbok is colorful because even the same type of clothes are expressed in different clothes depending on the choice of fabric, color, and sewing method. There are many fabrics according to the weaving method, mainly silk and cotton fabrics for hanbok. The luster and texture are different depending on the condition of the fabric, so even if the shape is the same when made, it becomes a different garment. Dyeing materials obtained from nature create colors such as dark and light, light and dark, clear and cloudy depending on the condition of the material and the dyeing method.
The various colored fabrics made in this way make the hanbok richer. In addition, because of the influence of the four seasons, if you change the fabric according to the season and use the sewing method that suits each fabric, the line of hanbok becomes more diverse depending on the season.
Because the shape of the clothes changes when you wear them depending on what kind of sewing you do, the lines of stitching in different sewing methods are very important. In this way, depending on the fabric, color, and sewing method, various types of hanbok can be made, and various lines of hanbok are created.
In the end, the harmony of the texture, color, and stitching of the fabric becomes the basis for creating the beautiful lines of the hanbok itself when the hanbok is completed. Then, when someone wears the hanbok, a perfect line that lives and breathes is created.
In addition, since each element of hanbok is made with the meaning of earnest prayer for life and consideration (courtesy) for others, it also contains the spirit of the Korean people's aesthetic sense and life philosophy.
Although simple in composition, colorful, flat but three-dimensional, and containing the wearer's sense of beauty and profound meaning, hanbok is a formal Korean national costume that can be worn to preserve the beauty and dignity of the inside and outside.
In the time that the Korean people have lived, everything related to life, including food, clothing, and shelter, is contained. Among them, clothing life helps a lot in understanding the circumstances of the times and the identity of the nation. The beginning of the clothing life of the Korean people is not known exactly, but considering that a spinning wheel, bone needle, and linen for making threads were found among the relics of the Neolithic period, it seems that they made and made clothes from that time.
The Korean people lived their entire lives from birth to death, and wore different clothes according to age, gender, and situation. When a child is born, he wears a white jeogori for health and longevity, and on the 100th day after birth, he wears a jeogori made of 100 pieces of cloth or quilted with 100 strings to pray for good health. When a child becomes a child, he wears a stone bok featuring colored sleeves made of multicolored fabrics, and prays for health and happiness through the colors and patterns used on the clothes.
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Obangjang Durumagi (boy's stone clothes) with a purple radish and indigo collar on the sleeves .
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Obangjang Durumagi worn during the 60th birthday party
One of the most important rites in a person's life, the wedding ceremony, is characterized by wearing splendid and solemn clothes. Wedding clothes have the meaning of wishing the groom and the bride good health and happiness. The groom wears a hat in Danryeongpo, and the bride wears a wreath, or Wonsam, and Jokduri, with embroidered flowers such as lotus, peony, and dongja, which symbolize the couple's wish for a hundred years of life. It is said that when he reached his sixtieth birthday at the age of 61, if his parents were still alive, he wore abalone and bok hood in the Obangjang Durumagi and saw his parents. When performing the mourning ceremony, the mourning robe is worn. It is made in white with no decorations, and has the meaning of mourning and refraining from the loss of the deceased. To express the reverence of one's ancestors during the ancestral rites, people wear clothes in non-glamorous colors such as white and jade.
Through clothing, we can see the meaning of the Korean people's wish to live a better life from birth to death and to find happiness in living with others.
Stones of a person's life, wedding, 60th birthday, Joseon, National Museum of Korea
Korean attire starts from head to toe
If you go back to the history of how hanbok was made today, the shape of the clothes is unknown, but it is assumed that clothes were made from fabrics made from animal skins or grown hemp from the Neolithic period, and it is believed that primitive clothes were made from this period. After that, the form of the Eurasian nomads divided into the upper and lower garments (Scythian attire) was handed down, and it seems that the basic form of clothing was created as the ethnic characteristics of the equestrian people living in the north were added.
In the Three Kingdoms period of Goguryeo, Baekje, and Silla, it was possible to see various costume cultures as the costume system was created with the aspect of an ancient nation and institutional arrangements. In particular, at this time, the basic forms of the current hanbok, such as trousers, jeogori, chima, and po, are clearly visible. During this period, aristocratic attire and commoners' attire were divided based on the class system, and the attire of the nobility including kings changed into a splendid form of showing off power and wealth. In particular, according to the ranks of the officials, a costume system was established, in which the official hat, the crown decoration, and the color of the official uniform were different. It was different. The basic costumes of the Three Kingdoms were usually similar in shape and only varied in shape and color, but the basic composition remained the same. A specific form can be found in the murals of tombs of Goguryeo.
The tops, jeogori and po, are worn with straight collars and open front, and have narrow sleeves and decorative lines around the edges of the clothes. The length of the jeogori is long enough to cover the buttocks, and the po goes down to the calf line, and a belt is attached to the waist. There are narrow and wide trousers, and the gonggo with a dang in it. There are long-necked and short-necked shoes. For men, it is characteristic to wear a hat decorated with feathers.
A Goguryeo man wearing a jacket adorned with bird feathers, and wearing trousers and a jeogori
(Mural of the Goguryeo Tombs of Dance)
Goguryeo woman wearing a pleated skirt and
jeogori
Korean attire starts from head to toe
After the unification of the three kingdoms by Silla, the double structure of clothing, which consisted of a basic style unique to Korea and a foreign style imported from China, appeared. After unification, the country gradually regained stability, and through active exchanges with the Tang Dynasty of China, more costumes influenced by the Tang style led to a luxurious lifestyle for the ruling class. However, since it was a time when a society was maintained by classifying the ranks by dress, the splendid clothing life affected the status system and the economy of the country. The people's clothing was regulated. Considering that this Act restricts the types and materials of clothing that can be used according to status, it can be inferred that clothing and clothing have developed in a variety and splendor.
In the case of the aristocrats, like commoners, they usually wore our own clothes, a short-sleeved banbi brought from the Tang Dynasty over their outer garments, and wore Danryeongpo from the Tang Dynasty as an official attire. In the case of women, they wore danui, a short jeogori, over their underwear, and only when they had to be polite, they wore pyo-ui, a type of po, and a cloth belt was tied around their waist. Above the table, a sleeveless baeja, a type of baeja, was worn, mainly worn by women. However, most of the commoners were not allowed, and mainly wore our own clothes.
Culture and customs change while maintaining original attire
After the founding of Goryeo, commoners still inherited the clothing of Silla, but the ruling class brought their clothing system under the influence of Song 宋, Yuan Yuan, and Ming Ming of China and created the Goryeo system and used it on the clothes of kings and bureaucrats. There was a change. In particular, in the late Goryeo period of the Yuan dynasty, the Yuan customs became popular in Goryeo as they were influenced by the Mongol costume culture. Conversely, in the Yuan dynasty, the customs of Goryeo became popular as 'Goryeoyang (高麗樣)', and they influenced each other's clothing culture. The customs and costumes influenced by this time still remain.
As for the shape of the clothes, the jeogori, which went down to the hip line in the previous era, went up to the waist line, and under the influence of Yuan clothes, the upper part was worn deep from side to side, so buttons made of knots were used. The sleeves were wide and long enough to cover the hands. In the case of women's skirts, they were worn in a round shape with a lot of fine wrinkles, and Baekjeoppo made of ramie was popular for both men and women.
He was wearing a white jeopardo. Portrait of Lee Je-hyeon, Goryeo, National Treasure No. 110, National Museum of Korea.
Wearing a waist-length jeogori and skirt, and a po over it. Portrait of Mrs. Joban, Joseon, National Museum of Korea.
Attire makes etiquette
In the Joseon Dynasty, Goryeo costumes were maintained until the early days of the founding of the country, and gradually began to change into a unique form. Due to the exchanges with China's Ming and Qing dynasties, in the beginning, they accepted their clothing system and wore it as it is, but gradually it was a period when it developed its own clothing system and system. Also, one of the characteristics of Joseon Dynasty's clothing is the ceremonial robe. Because Neo-Confucianism (Confucianism) was adopted as the governing ideology, it was thought that the rites that were important in Neo-Confucianism were laws and norms of human life. Therefore, our clothes were valued for the purpose of expressing politeness and keeping them. Codes such as 『Gyeongguk Daejeon Gyeongguk Daejeon』 and 『Gukjo Oryeui 國朝五禮儀』 stipulate in detail the attire of each rank, including the king, the royal family, and the noble class. In other words, there was a clear distinction between the status of the king and his subjects, the ruling class and the common people by differentiating the colors, patterns, materials, and ornaments used in the clothes. Although they had their own costume system, the ruling class wore both the costumes brought in through exchanges with the Ming and Qing dynasties of China and our own costumes depending on the circumstances. As the times changed, the common people wore our own attire as it was, with only slight changes in shape.
As for women's clothes, the jeogori, which went down to the waist line in the early Joseon Dynasty, became the length to the chest line in the middle and late period. In the case of men, casual clothes developed in the early Joseon Dynasty, and the types of po were Danryeong, Dapho, Cheolrik, and Aekjureumpo. This was possible.
Women's samhoejang jeogori with a collar, goreum end, and side mackerel
Cheolrik, a men's outer garment made by connecting a pleated skirt and a jeogori
Jokdori decorated with various jewels
Pumpkin Garnished Samjak Norigae
The clothing life of the Korean people has been carried on without much change for a long time, and various clothes and accessories have been used to wish for good fortune in life and to convey a unique sense of beauty. Although the basic structure of hanbok has changed according to external influences and times, it has been maintained without any fundamental changes.