The Korean Cultural Center in Hungary launched its first series of lectures on cultural theory, which looks behind the increasingly popular Korean cultural phenomena in an accessible, critical and experiential way. The first episode of the Korea Salon titled 'The Culture of Arirang' took place in Magvető Café Budapest on 22 April. Starting at 5 p.m. Kim YeonGap gave a lecture about the ‘Culture of the Arirang’ to the curious audience. After the lecture, B.O.B. (민요밴드 비오비), a group that combines Korean folk music (minyo) with modern elements, took the stage from 7pm and performed an incredible show.