How Philippines creative sector can flourish amid the Korean wave
Experts in the creative industries have pinpointed the primary challenges plaguing the local sector and offered insights on how to better address these issues.
Suzette Doctolero, the speaker for the screenwriting category at the recently-held Young Creatives Challenge (YC2) Grand Launch — an event in support of the Philippine Creative Industries Development Act or Republic Act (RA) 11904 — mentioned the impact of the Korean wave, among others, on local content creators.
She detailed to The STAR how difficult it is for television people to create content that will capture the younger generation amid their preference for Korean and other Asian shows.
“That’s our problem because the young ones now like to watch Korean, Japanese or Thai dramas or anything but Filipino. So, it’s a challenge for us,” lamented Doctolero. “It’s really tough, especially ang television na halos pakonti-konti ang audience.”
She further raised the concern that if the younger generation continues to patronize international shows, this might affect the future of Filipino content creation.
“The problem that I see now is because of the younger (generation’s) addiction or preference to watch K-dramas, ang laking problem na mawala yung Filipino dramas,” she said, suggesting that future script writers might also lose interest in creating Filipino soap operas and other content.