The Korean Cultural Center in Hungary launched its first series of lectures titled 'Korea Salon 1.5' on cultural theory this April, which looks behind the increasingly popular Korean cultural phenomena in an accessible, critical and experiential way. The third part of the lecture series was organized on 26 and 27 October at Moholy-Nagy  University of Art and Design Budapest (MOME) and Korean Cultural Center in Hungary. The lectures focused on the world of K-pop, which is at the center of global pop culture. With the help of our expert Gyu Tag Lee, we explored the origins of K-pop and its genre and cultural mix. The presentation focused on what exactly K-pop is, how it started and how it has changed since the 2020s, what "non-Korean" formations exist within the genre, and how its global success has influenced other cultures and how they influence K-pop. After the lecture, the Korean band YaSiSi took the stage. The band (vocals: Yoo Ji-soo, keyboards: Jo Eun-young, bass: Lee Yoo) covers Korean songs from the 1930s and 40s, which can be considered the beginnings of K-pop.