Jeju's king cherry blossoms can be seen all over Seogwipo downtown area and the surrounding the Jeju Sports Complex. The petals of Jeju's king cherry blossoms are the largest and most luxurious among all other cherry blossoms.

These cherry blossoms fully blossom only for 2 to 3 days, and though many other cherry blossoms bloom from the end of March to early April, these king cherry blossoms can only be seen in full bloom during the festival period in early April. The heart of the festival is the gorgeous cherry blossom road where visitors can enjoy romantic music as well as the beautiful scenery.