Pangilinan backs P-pop boom: SB19 heralding Pinoy 'Hallyu'

Senatorial candidate Francis “Kiko” Pangilinan on Monday said the international success of SB19 signals the emergence of a “Philippine Wave” in global pop culture, similar to South Korea’s Hallyu phenomenon.

“Pinoy pop will become a global sensation with the right vision and enough support from government for those promoting Filipino culture,” Pangilinan added.

Citing South Korea’s model, Pangilinan said that the success of K-pop was not accidental but the result of consistent government support for its entertainment industry — an approach the Philippines should consider to elevate its cultural exports.

“Imagine Filipino movies and music being as globally recognized as South Korea’s. With the right investment in our local talent, we can make that dream a reality. We can do it,” he added.

Read more: https://tribune.net.ph/2025/03/25/pangilinan-backs-p-pop-boom-sb19-heralding-pinoy-hallyu