By Honorary Reporter Hoang Xuan Tung from Vietnam

Photos = Hoang Xuan Tung

The Vietnam International Travel Mart from April 10-13 at the International Center for Exhibition in Hanoi saw over 450 booths representing 16 countries and over 50 Vietnamese provinces and cities.

Moving beyond just promoting tourism, the event highlighted regional cultures through their specialties and cultural demonstrations. One highlight was the section run by the Korea Tourism Organization (KTO), an engaging cultural space that drew large crowds with its interactive games, cultural experiences and photo zones.

The meticulously designed Korean tourist section creates an immersive atmosphere to showcase aspects of Korean culture.

The KTO information booth spotlighted Hansik (traditional cuisine), Korean culture and popular destinations through displays, tourist guides, traditional cultural demonstrations, an interactive quiz and photo-ops.

The KTO section spotlighted Busan, Jeju Island, Suwon, Gyeonggi-do Province, and Gyeongsangbuk-do Province.

Busan, Jeju Island, Suwon, Gyeonggi-do Province, and Gyeongsangbuk-do Province were prominently featured at the regional booths of the section. These spaces gave to visitors destination brochures and regional souvenirs and offered cultural activities like trying on Hanbok (traditional attire) for photos.

Visitors try on Hanbok and take photos at the Korean tourism space of the Vietnam International Travel Mart in Hanoi.

Cao Thi Hanh, 80, came to the festival with her daughter, who is married to a Korean. "Besides learning about different Korean regions, I received a tote bag and keychain for participating in booth activities," she said. "I hope to visit Korea soon with my daughter to experience this fascinating culture firsthand."

msjeon22@korea.kr

*This article is written by a Korea.net Honorary Reporter. Our group of Honorary Reporters are from all around the world, and they share with Korea.net their love and passion for all things Korean.