Launched in 1994, the Seongsan Sunrise Festival is held on top of Jeju Island’s Seongsan Ilchulbong or “Sunrise Peak.” The site is the most famous place for seeing the sunrise on Jeju Island and attracts a large crowd of tourists throughout the year. However, the place is especially busy on New Year’s Eve when the festival (on December 31, January 1, and 2) is held. A variety of festival programs awaits them for tourists who come to see the first sunrise to reflect on the past year and make wishes for the coming year.