Business

Apr 01, 2015

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Ghana Mild (left) and Ghana Milk are two of the most popular chocolates in Korea. There is a milk chocolate brand that has been continuously loved by the public for over 40 years.

Ghana Mild (left) and Ghana Milk are two of the most popular chocolates in Korea. There is a milk chocolate brand that has been continuously loved by the public for over 40 years.



Ghana brand chocolates are produced with ingredients including cacao beans from Ghana in West Africa and milk, bringing forth a thick and soft taste. Since the brand was launched in 1975, it has led the local chocolate market.  

A newspaper ad shows that a bar of Ghana chocolate sold for KRW 100 when it was first released in 1975.

A newspaper ad shows that a bar of Ghana chocolate sold for KRW 100 when it was first released in 1975.



Chocolate first appeared in Korea in the late Joseon period (1392-1910). There is a story that Westerners who visited Korea gave chocolate as a present to members of the royal household. Then, during the Korean War (1950-1953), U.S. soldiers brought chocolate to Korea as part of their rations and a small number of people started to become aware of the chocolate.

In March 1975, Lotte Confectionary introduced Ghana Chocolate Milk and Ghana Chocolate Cacao. The chocolate bars were, of course, named after the origin of their main ingredient: Ghana.

Ghana chocolates stirred quite a sensation when they were released. The product boasted great taste, flavor and quality that could match any imports and impressed local consumers. From the beginning, the company adopted a "micro-grinding technique" by which all the ingredients were ground down to tiny particles. The chocolate tasted soft and tender when it first touched the tip of one´s tongue. A lot of cacao butter was used to strengthen the genuine chocolaty soft taste. Cacao butter, a type of fat from the bean, melts at a slightly lower temperature than that of the human body. So the chocolate melts instantly when put in the mouth.    

Ghana chocolate got new packaging in the 1980s.

Ghana chocolate got new packaging in the 1980s.



Ghana brand chocolate bars are famous for their ads and commercials that strongly appealed to consumers. Its TV commercials and ads in the 1980s featured the popular line, "Even solitude feels sweet when with Ghana," which captured the hearts of many emotional teenagers. The TV commercials enjoyed huge popularity, as if they were romantic films.

In September 1996, Lotte adopted a "Better Taste & Color Treatment" (BCT) methodology which was then being used in Europe, and further improved the quality of its Ghana chocolate bars. 


Lotte now offers Ghana Milk, Ghana Mild and Ghana Premium, which is a dark chocolate with strong cacao flavors. In addition, the company also sells Ghana Black, which has a darker, thicker taste, again with a strong cacao flavor, and Mini Ghana Mild in single bite-sized packages.

By Limb Jae-un
Korea.net Staff Writer
jun2@korea.kr

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