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This year's theme at Fashion KODE 2014 is “Wearing Culture.” Fashion KODE is a clothing and accessories fair where designers can meet buyers face to face, allowing people to learn directly about the participating brands from the designers themselves, and to purchase clothes at the pop-up stores and booths across the exhibition hall. (photo: Jeon Han)
Marking its second year, Fashion KODE 2014 opened on July 16 in Yangjae-dong, southern Seoul.
Fashion KODE 2014 is a clothing and fashion fair where people can learn more about the latest sartorial trends in Korea and purchase their favorite pieces at pop-up stores and booths. Participating brands can also meet with as many as 400 buyers a day, giving them the opportunity to sign new business contracts.
A total of 120 brands are participating in the fair this year, held under the theme of, “Wearing Culture.” Among them, 27 brands will run a total of 33 fashion shows over the event's three-day run.
Members of EXO, (from left) Chanyeol, Sehun, Tao, Lay, Chen and Kai, pose for a photo at the opening of Fashion KODE 2014 on July 16 (photo: Jeon Han)
Members of popular boy band EXO -- Chanyeol, Sehun, Tao, Lay, Chen and Kai -- acting as PR ambassadors for the exhibition, showed up on stage wearing accessories and pieces from participating brands. The opening ceremony also featured influential figures from the fashion and cultural sectors. There was Council of Fashion Designers of Korea President and designer Lie Sang-bong, Korea Creative Content Agency President & CEO Hong Sang-pyo and Shin Yongeon, Deputy Minister of the Ministry of Culture, Sports and Tourism.
Designer Lie Sang-bong, members of the band EXO, Deputy Culture Minister Shin Yongeon and Korea Creative Content Agency President & CEO Hong Sang-pyo pose for a photo on the runway during the opening ceremony at Fashion KODE 2014 on July 16. (photo: Jeon Han)
Korea Creative Content Agency President & CEO Hong Sang-pyo said, “With EXO, a leader of Korean fashion, on the runway, the Fashion KODE 2014 has now kicked off. This is an event which all visitors, as well as fashion industry people, can share and enjoy.”
Visitors can hear about the latest fashion trends from participating designers at pop-up stores and boutiques at Fashion KODE 2014. The above photo shows ladies’ wear on display at REVEZEBRA's booth. (photo: Jeon Han)
Lee Sung-hoon of REVEZEBRA, a new-comer to this year’s fair, said, “For newer brands like us, Fashion KODE 2014 gives us an opportunity to check how real-world buyers will respond to our clothes and to compare that with the responses we got online. We also hope to use this opportunity to introduce our brand to overseas buyers.”
By Jeon Han, Yoon Sojung
Korea.net Staff Writers
hanjeon@korea.kr
Models showcase some of the newer trends at Fashion KODE 2014 on July 16. (photo: Jeon Han)
Designer Kim So-yeon of 2PLACEBO checks on her clothes on display at a pop-up booth at Fashion KODE 2014 on July 16. (photo: Jeon Han)
Sixty-six ladies' wear, 18 men’s wear, four children’s wear and 32 accessory brands participate in Fashion KODE 2014. (photo: Jeon Han)
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