Rydia invites me to meet her at Dongdaemun Fabric Market. After meandering through the narrow aisles of the warehouse, we find her vendor’s booth. This is where she places special orders for her customized fabrics.

Boyane Zel is the collaborating artist. Here in his draft room his imagination and skills prepare illustrations for the Varyd fashion collection.

Deep in concentration, Boyane puts a finishing touch on one of his drawing.

Meeting at Rydia’s house and studio, she and Boyane discuss design, budget, and scheduling concerns. Plans and project deadlines are formalized.

Soung Young Moon examines the customized fabric depicting Boyane’s artwork in his office at the B&B Pattern Research Center.

Soung Young and Rydia look over notes and materials that will be used to create their new line of tank tops.

With the inherent qualities of a particular fabric in mind, Rydia looks through a sample swatch.

Long nights ahead at the B&B Pattern Office as Soung Young and Rydia press on with their work.

It was interesting to watch Soung Young operate the sewing machine. He made it seem like a musical instrument as they worked in concert with each other.

Entering into the final phases for one of their new Varyd shirts, Rydia and Soung Young look over their notes one last time.

Fresh off the presses, Rydia uses herself as a model and tests out a newly created denim shirt.

Almost all of Varyd’s new designs are now completed. Here Rydia inspects an asymmetrical skirt created from Boyane’s stylized fabric.

Make-up artist Winn Haslam prepares model Heshina Pillay for her shoot.

Fashion photographer House Park shoots the newly created collection for the Varyd website.

Model Troy Brouillette shows off a new Varyd tank top as House captures another photograph for the catalog.

Caught in contemplation, model Antonio Blazevic waits for his shoot to begin.

“How about I become a floating monk?” Boyane jokingly suggests as he takes his turn in front of the camera.

Checking out the back of his camera, House and Rydia look over the preliminary studio shots before they go into post.

Leaps of faith transform into jumps of joy as Nutty Earworm: Denim On The Mind enjoys its opening night exhibiting at the Kangol store in Hongdae.