Global praise for quality and design of Korean automobile
Nov 29, 2011
Recently, the Kia Pride launched under the name Kia Rio in Europe, where it has been awarded the maximum five-star safety rating from the European New Car Assessment Program (NCAP). As a result of the test, it received 33 out of 36 points for adult occupants, 41 out of 49 points for child occupants, and 6 out of 7 points for safety assist. Thanks to the Rio’s excellent ratings, all six models from Kia Motors are sold in Europe including Cee'd, Soul, Sorento R, Sportage R, and Venga which are now recognized as safety vehicles confirmed by the Euro NCAP.
The Kia Rio has been awarded the maximum five-star safety rating from the European NCAP (Photo: Yonhap News).
Hyundai Motor Manufacturing Czech (HMMC) also received the National Award for Quality from the Czech Republic this year. At the awards ceremony for the National Quality Award 2011 held on November 10 at Prague Castle, HMMC won an award in the Excellence category. Last year, the plant also won in the Start Plus category of the National Award for Quality.
Hyundai Motor Company introduced the Azera at the LA Auto Show on November 16 (Photo: Yonhap News).
The Korean tire company Hankook Tire also won an iF Product Design Award this year. Winning for the second time after its win in 2009, its model Ventus S1 evo2 brought the company the award.
Founded in 1954, the iF Design Awards are organized by the International Forum Design of Germany. The awards are given in various design categories including product, packaging, communications, and concept. At this year’s awards, 4,300 products from 48 countries were submitted.
Vehicles which will soon to be exported wait at the port near the plants of Hyundai Motor Company (Photo: Yonhap News).
Hyundai Motor Company previously won the 2011 Spotlight Awards, a worldwide promotional contest run by the League of American Communications Professionals (LACP), in early November. It won the Grand Prize in the category of Corporate Social Responsibility (CSR)/Sustainable Report with its 2011 Sustainability Report and the Silver Prize in the category of Book/Booklet with its development story booklet for the Azera. Around 1,500 booklets and promotional reports from 400 companies including GE, Intel, and BMW were submitted for this year’s awards.
By Jessica Seoyoung Choi
Korea.net Staff Writer
Department Global Communication and Contents Division, Contact Us